Case Study — 05Real Estate

Apex Property Management

Web Migration / Redesign — A 6-year-old WordPress site was hemorrhaging organic traffic. A full Next.js migration turned it into a performance engine.

97
PageSpeed score (was 41)
0.8s
Load time (was 4.1s)
+67%
Organic traffic in 45 days
Apex Property Management
The Problem

A slow site that Google had quietly stopped recommending.

Apex Property Management had built their business over 6 years partly on organic search. But their WordPress site — layered with plugins, unoptimized images, and legacy theme code — had degraded to a 4.1-second load time and a PageSpeed score of 41. Google's Core Web Vitals update had slowly pushed their rankings down, and organic traffic had dropped 34% over 18 months. They needed a full rebuild, not a patch.

The Solution

Complete WordPress to Next.js migration with SEO restructuring.

We migrated their entire site to Next.js with static generation, image optimization via Next/Image, and a clean content architecture. Every URL redirect was mapped, metadata was rewritten for current best practices, and Core Web Vitals were optimized before go-live.

  • Full WordPress to Next.js migration — zero content loss
  • 301 redirect map for all legacy URLs to preserve link equity
  • Next/Image with WebP/AVIF conversion for every asset
  • Static generation for all listing and service pages
  • Metadata, Open Graph, and structured data rewrite
  • Core Web Vitals audit and optimization before launch
  • Google Search Console resubmission and monitoring post-launch
The Results

PageSpeed 41 → 97. Google noticed within 45 days.

97PageSpeed score on mobile — up from 41 pre-migration
0.8spage load time — down from 4.1 seconds on the old WordPress site
+67%organic search traffic within 45 days of launching the new site
41→97Core Web Vitals score, pushing the site back into Google's "Good" threshold
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