Case Study — 04Beauty & Aesthetics

Bloom Skincare Studio

Landing Page + Lead Automation — A Miami Beach med-spa launched a new treatment and went from scattered DMs to a fully booked calendar in two weeks.

89%

Email open rate

Booking increase

14d

To fully booked calendar

The Problem

A premium new treatment, being sold through Instagram DMs.

Bloom Skincare Studio was launching their signature HydraGlow facial — a high-ticket treatment with proven results. They had an engaged Instagram following and were ready to run ads, but their only booking system was direct messages. The process was manual, inconsistent, and impossible to scale. Premium service deserved a premium experience from the first click.

The Solution

A dedicated launch page paired with an automated nurture sequence.

We built a single-treatment landing page that matched Bloom's aesthetic — soft, editorial, and credibility-focused. Every visitor who didn't book immediately entered an automated 4-email sequence that answered objections, showcased before/after results, and offered a limited early-bird discount.

✦Dedicated landing page for the HydraGlow facial treatment
✦Before/after gallery with client testimonials
✦Integrated Acuity Scheduling for frictionless booking
✦4-email nurture sequence for visitors who didn't convert
✦Early-bird offer with automated expiry countdown
✦Post-booking confirmation email with prep instructions

The Results

Fully booked. In two weeks.

89%average email open rate across the 4-email nurture sequence

3xbookings per week compared to their previous Instagram DM process

14ddays from launch to fully booked calendar for the next 6 weeks

34%of email subscribers who didn't book immediately converted within 7 days

Ready to start?

Your next launch deserves more than a DM.

Landing page + automated emails. Delivered in 72 hours or less.

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