Case Study — 02Legal Services

Norwood Legal Group

AI Chatbot — A boutique Austin law firm was losing potential clients after hours. An AI assistant trained on their practice areas changed that overnight.

2.4x

Qualified leads in 30 days

78%

Inquiries handled by AI

<4s

Average response time

The Problem

Potential clients asking questions at 11pm. No one there to answer.

Norwood Legal Group handled personal injury, immigration, and family law cases. Their website got solid traffic from Google — but visitors would land, browse for a few minutes, and leave without reaching out. Most inquiries came by phone during office hours, which meant anyone who had questions at night or on weekends simply moved on to a competitor.

The Solution

An AI assistant that knows their law, speaks their clients' language.

We built a custom AI chatbot trained on Norwood's three practice areas, their intake criteria, fee structure, and common client questions. It qualifies leads in real time, collects contact details, and routes urgent cases directly to the on-call attorney via SMS.

✦Trained on 3 practice areas with real intake Q&A from the team
✦Bilingual support — English and Spanish
✦Lead qualification flow: case type → timeline → contact capture
✦Urgent case routing via SMS to on-call attorney
✦CRM integration (HubSpot) for every captured lead
✦24/7 availability — no holiday or after-hours blackouts

The Results

More leads. Less manual work. No missed opportunities.

2.4xmore qualified leads submitted in the first 30 days post-launch

78%of all inquiries fully handled by AI without attorney involvement

<4saverage chatbot response time, any time of day

61%of leads captured outside of regular business hours

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Never miss a lead again.

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